Cross-platform UX
Social Commerce
Merchant Tools UI
iOS & Android Design
Filmo
Connecting video, shopping and merchant operations
A social commerce platform that turns video and livestream content into interactive, shoppable experiences.
Industry
Marketplace
Year
2023
Turn the moment someone discovers a product in video into a seamless path to purchase.
Social video is powerful for discovery, but the journey typically breaks when shoppers need to leave the content, find the product elsewhere and complete a conventional ecommerce flow.
Design an end-to-end social commerce ecosystem connecting content, shopping and sellers.
I designed the product strategy and experience across shoppable reels, uploaded videos and livestreams, product discovery, Instant Cart journeys and checkout, alongside Shopify integration, seller onboarding and the tools brands need to create and manage shoppable content.
A commerce platform where content, product discovery and purchase become one connected experience.
The resulting ecosystem supports multiple shopping formats and gives brands a single way to turn video and livestream engagement into commerce while giving shoppers a much shorter path from discovery to transaction.
